Bhima Jewellers understands the inflation of prices in recent times that has affected the people of Bengaluru in asignificant way. Now, we are looking at palpable interest in jewellery among people despite the traces left byuncertainty in recent times. We have 11 exclusive brand outlets in Bengaluru apart from our stores in otherparts of Karnataka. Like the boom of real estate in the city, jewellery has also acquired a prominent slot in theinvestment arena.
With our extensive store count in Bengaluru, we could analyze the trends in the jewellery industry, which has predominantly occupied the digital space. We would like to emphasize the rising interest among people to shop online, and it would not be an exaggeration if we say the fact that they have started looking for jewellery online. We have been able to assess the records of jewellery investment in Bengaluru and are confident that the local stock will significantly benefit in the future.
In the aftermath of the pandemic, the global monetary exchange had a significant role in international trade affairs. Consequently, a never-before-seen fiscal deficit imposed on the economic uncertainty led to the trade of jewellery, especially Gold, to the hotspot. In furtherance of learning, we sensed the comprehensive interests of all types of investors in the jewellery market, which in turn triggered the potential Bengaluru market. As a result, we have put in additional effort to increase our inventory in a brief period, only to yield to the craving of our patrons.
The role of yellow metal, which holds the foremost value, in the industry, is immensely felt in the Bengaluruinvestors market. As we mentioned earlier, our strong foothold in Bengaluru revealed palpable customer datain our diverse online collections. We have constantly been working on improving our inventory with the bestdesigns in all jewellery sections. Our conscious effort to ensure uncompromised quality is credited to world-class craftsmen who predict state-of-the-art design structures based on existing trends.
The domination of US dollars in world trade enables us to fetch the timely value of Indian currencies to compete with top players. As we recall the inflation rate in recent times, investors had to re-structure the game of US dollars in the Indian market. Eventually, the purchasing power of dollars would be the significant point of discussion in such a scenario. Wherefore, top Bengaluru investors would inadvertently bank on Goldin the jewellery market. The wealth of Gold in the jewellery market has never hit the bottom of the can, even during the most challenging periods of economic recession. This is the scenario where Gold would want to prove its magnanimous wealth.
Bengaluru's Love for Jewellery Bhima's 90-plus years of experience in the jewellery industry is a solid testimony to unleashing Bengalurian's love for jewellery. If not for the adorable crowd in the city, we would not have expanded our presence in the industry. Their interest in Bhima's exotic collections has been nothing but a driving force for our creative intellects.
Ranging from traditional forms to party collections, the silicon city people have preferred evolving trends in the market. We are always on edge to discover novel designs to satiate Bengalurians who provided integral support in Bhima's growth. One of the primary reasons for our people's goodwill is our impeccable customer support both online and offline. Our online sales have attracted our loyal Bengaluru customers, who are pretty impressed with our glitch-free online exhibition of their favourite jewels.